Oriental Brewery Co., the country`s second-largest brewer, said yesterday that it has entered Taiwan with the hope to take 10 percent of its beer market share in three years, the company said.
It said it has joined Taiwanese foods giant Want-Want Holdings Co. to make its debut with a 1.6-liter plastic bottle called “Q-pack.”
In 2003, OB, whose parent company is global liquor group InBev, became the first brewer in Korea and Asia to use the large bottle size.
The bottle has become a big seller in Korea because of its convenience and generous portion.
This year, OB has earmarked 1.5 million cases for export. Each case contains 10 liters.
Chung Yong-min, spokesman for OB, said Want-Want approached OB for a business partnership.
▲Taiwanese models hold up OB`s Q-pack beer, the company`s first product to be released as part of an aggressive overseas expansion. [Oriental Brewery Co.]
He noted that the Taiwanese company boasts the largest food distribution network in the country. As a result, OB expects to be able to ship more than 6 million cases to Taiwan each year in three years.
“Want-Want not only has the largest distribution network in Taiwan but also has a wide presence in China, so OB`s entry to the Taiwanese market with such partner is very promising,” said Chung. “According to our plan, we should be able to secure a 10 percent share of Taiwan`s beer market in three years.”
Want-Want currently ranks No. 1 in mainland China`s snacks market, OB noted.
“With Taiwan in our strategic blueprint, the synergy of OB`s innovative technologies and InBev`s global distribution network will help OB rise into a strong export company,” emphasized Kim Joon-young, CEO of OB.
(sohjung@heraldm.com)
By Yoo Soh-jung
2005.05.17
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