They’re not handling that challenge well: Forrester found that most B2B blogs
are “dull, drab, and don’t stimulate discussion.” Seventy percent stuck to
business or technical topics, 74% rarely get comments, and 56% simply
regurgitated press releases or other already-public news. Not surprisingly, 53%
of B2B marketers say that blogging has marginal significance or is irrelevant to
their strategies—the rest call it somewhat or highly significant–and the number
of new corporate blogs among the companies Forrester tracks has dropped from 36
in 2006 to just three in 2008.[WSJ, Most Corporate Blogs Are Unimaginative Failures]
미국 선수들도 비지니스 블로깅을 힘들어 하긴 하나보다. 특히나 B2B들에게는 정말 어렵고 boring한 일이겠다. 우리나라 B2B들도 마찬가지겠다. 아니 더 하겠지…