Communications as Ikor

위기는 재미있다…< ?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

CORPORATE ISSUE INDEX..

미국 뉴욕시 북쪽에 산다는 위기관리계의 산타할아버지 James E. Lukaszewski씨는 APR 이면서 Fellow PRSA입니다. 약 20여년동안 갖가지 기업 또는 기관들의 위기관리를 하면서 이것 저것 사례들을 모으다 보니 이제는 열반의 경지에 올랐답니다. ^^

아래자료는 기업이 겪을 수 있다는 위기적인 이슈들이랍니다.
내일이 토요일이니 시간 계실때 한번씩 차근차근 읽어 보시면 좋을 듯 합니다.

요즘은 개인적으로 그놈의 위기라는 것 때문에 정신도 없고 피곤도 합니다. 하지만 일이 끝나고 나면 “그래도 재미있다!”고 외치면서 AE들끼리 기울이는 새벽 매취순 한잔에 행복합니다. 클라이언트분들이 들으시면 섭섭하시겠네요… 어쨌든 행복하게 일하는 동료들이 있어서 행복한 요즘입니다.

그럼 아래 위기들 좀 감상해 보시지요…

Here’s a partial list:

Above-ground storage (nuclear fuel)
Academic fraud
Accidents
Acquisitions
Activist action
Acts of God
Adversarial interviews
Adverse government action
Adverse investigations
Agency guidance
AIDS
Air quality violations
Aircraft crashes
Aircraft safety
Airport security
Ambush interviews
American Red Cross competition
Analysts presentations
Angry neighbors
Animal rights
Annual meetings
Anonymous accusers
Anti-corporate activism
Apparel manufacturing
Arsenic contamination
Asbestos
Bad debts
Ballot issues
Bankruptcy
Blood competition
Blood contamination
Blood issues
Brand embarrassment
Brand extortion
Brand preservation
Brand rehabilitation
Business practices
Business resumption
Buy-outs
CAA (Clean Air Act) – compliance
CAA (Clean Air Act) – violations
Carpal tunnel syndrome
Carter Center
CERCLA (Comprehensive Environmental Response Compensation & Liability Act)
Chapter 11
Chapter 7
Chemical abuse
Chemical dependency
Chemical spills
Chemical waste
Child labor
Civil litigation
Civil unrest
Class action lawsuits
Code of conduct abuses
Community outrage
Competitive misinformation
Compliance programs
Confrontation
Congressional testimony
Consent decrees
Consent negotiations
Conspiracy
Construction
Contamination
Contingency planning
Conversion
Corporate campaigns
Corporate control
Corporate governance
Corporate spokespersoning
Cost overruns
Counterfeit products
CPSC recall procedures
Credibility attacks
Criminal investigations
Criminal prosecution
Criminal sanctions
Crisis communications management
Crisis communication management planning
Crisis intervention
Crisis prevention
Customer misuse
CWA (Clean Water Act)
Cyanide spills
Dateline NBC
Death – customer
Death – employee
Death – key executive
Debarrment
Deceptive practices
Defendant communication
Demographic changes
Depositions
Deregulation
Disaster planning
Disaster recovery
Discrimination
Disgruntled employees
Disparagement
Divestiture
DNA – adverse selection
Document fabrication
Downsizing
Drug abuse
Drug marketing
Drug pricing
Dry storage of nuclear fuel
Editorial boards
Editorial malfeasance
Elections
Embarrassment
Embezzlement
Emissions violations
Employee anger
Employee anti-corporate action
Employee injury
Employee organizing
Environmental assessments
Environmental racism
EPA hearings – Federal
EPA hearings – State
EPCRA (Emergency Planning & Community Right to Know Act)
Equipment malfunction
Ethics
Evil
Executive failure
Explosives
Exposure as a source
Exposure management
Environmental impact
Extortion
Failed financial institutions
False accusations
Falsification
FDA advisory committee
FDA hearing
FDA recall procedures
Fear
Federal investigations
Fiberglass
FIFRA (Federal Insecticide, Fungicide and Rodenticide Act)
Financial problems
Fire
Food contamination
Food, Drug, Cosmetic Act (FDC)
Foreclosure
48 Hours
Foundation formation
Fraud
Gene therapy
Genetic engineering
Geothermal siting permits
Government intervention
Government spending cuts
Grand jury investigations
Grassroots demonstrations
Ground water contamination
Hard rock mining
Hazardous materials accidents
Health care – competition
Health care – costs
Health care – managed care
Health care – universal
Hospital – chemical dependency
Hospital – angry doctors
Hospital – angry nurses
Hospital – community relations
Hospital – competition
Hospital – employee unrest
Hospital – infectious outbreaks
Hospital – labor issues
Hospital – management problems
Hospital – merger/acquisitions
Hospital – outside attacks
Hospital – patient death
Hospital – takeovers
Hospital – transition
Hostage taking
Hostile takeovers
Human rights violations
Image distortion
Inaccessibility
Inconsistency
Independent monitoring
Indictments
Industrial – accidents
Industrial – community relations
Industrial – labor disputes
Initiative and referendum
Insecticide spills
Insider activities
Insurance – adverse selection
Insurance – agent anti-corporate action
Insurance – agent fraud
Insurance – agent organization
Insurance – agent rotation
Insurance – angry agents
Insurance – contract termination
Insurance – double rounding
Insurance – fraud
Insurance – price gouging
Insurance – property casualty
Insurance – reorganization
Insurance – reputation management
Integrity
International accidents
International competition
International disputes
International issues
Internet attacks
Investment fraud
Irradiation
Irritated reporters
Japan vs. America
Japan vs. Canada
Judicial conduct
Kidnapping
Knock-off products
Labor – confrontation
Labor – intimidation
Labor – job actions
Labor – lock-outs
Labor – negotiation
Labor – organization
Labor – rumor management
Labor – strikes
Labor – walk-outs
Landfill siting/expansion
Lawsuits
Layoffs
Leaks
Leveraged buy-outs
Liquidation
Litigation visibility management
Lying
Mail fraud
Management development
Management planning
Medicaid fraud
Medical products tampering
Medicare Part A
Medicare Part B
Mergers
Mining pollution permits
Multiple use issues
Natural gas emergencies
New product failures
New product introductions
NGO activism
Nightline
No comment
Noise
Noise suppression
Nuclear emissions
NLRA (National Labor Relations Act)
Odor emissions
Organ transplants
OSHA
Part B permits
Patent infringement
Permit reinstatement
Permit violations
Permitting
Pharmaceutical recalls
Pharmaceutical issues
Philanthropic strategies
Philanthropy
Pipeline accidents
Plea agreements
Political problems
Poisoning
Premature disclosure
Preservation
Privacy
Product liability
Product recalls – life threatening
Product recalls – marketing errors
Product recalls – seizures
Product tampering
Product withdrawals
Professional conduct
Prosecution
Proxy contests
Public testimony
Quote in context
Quote out of context
Racketeering
Rate cases
RCRA (Resource Conservation & Recovery Act)
Rationalization
Reclamation
Records of decision
Regulatory violations
Religious activism
Repetitive motion injury
Reporter deception
Reporter disinformation
Reporter malfeasance
Reputation threatened
RICO (Racketeer Influenced & Corrupt Organization)
Rightsizing
Risk management
RLA (Railway Labor Act)
Rumors
Sabotage
Sales ethics
Sales fraud
SARA (Superfund Amendments & Reauthorization Act)
Scandal
SDA (Safe Drinking Water Act)
Security leaks
Seepage
Sexual addiction
Sexual harassment
Shifts in values
60 Minutes
Siting anomalies
Spills
Special interest group attacks
State government intervention
Succession
Takeovers
Tax shifts
Technology transfer
Television interviews
Terrorism
Toxics
Toy safety
Trade secrets
Transplants
Treaty negotiations
TSCA (Toxic Substances Control Act)
Transportation accidents
Trial analysis
Trial consulting
Trial preparation
Trial visibility
20/20
Unanticipated visibility
Uncontrolled exposure
Unethical behavior
Untruthful advertising
Vandalism
Victim families
Victims
Victimization
Visibility analysis
Visual pollution
Vulnerability analysis
Virtual
Attack sites
Defamation
Hacking into proprietary computer space
Libel
Lies
Rumors
Slander
Spamming
Unauthorized hyperlinking
Web site disabling
Web site sabotage
Web attacks
Web exploitation
Web rumors
Web-site sabotage
Whistle-blowers
Working conditions
Workplace safety
Workplace violence
Wrongful death
Xenotransplantation
Zoning disputes
Zoning opposition
Zoning referenda

사실 더 있답니다… ^^