New Learning from O'Dwyer's List

2007 WORLDWIDE FEES OF INDEPENDENT FIRMS WITH MAJOR U.S. OPERATIONS
[bio] -- Listing for each firm in O'Dwyer's PR firms database
  Firm 2007
Net Fees
Empl. % Fee
Change
from
2006
1. Edelman, New York, [bio] $395,494,858
2,860
+22.2
2. Waggener Edstrom, Bellevue, WA [bio] 106,507,000
801
+11.1
3. APCO Worldwide, Wash., DC [bio] 97,500,000
549
+19.0
4. Ruder Finn Group, New York, [bio] 93,549,000
590
-5.8
5. Text 100 Int'l., New York [bio] 60,000,000
550
+12.4
6. Qorvis Comms., Wash., DC [bio] 30,497,000
86
+27.6
7. Schwartz Comms., Waltham, MA [bio] 30,486,822
210
+13.5
8.

ICR, Westport, CT [bio]

24,645,933
95
+40.0
9.

Dan Klores Comms., New York [bio]

21,700,000
131
+6.0
10. Regan Comms., Boston * [bio] 21,014,000
74
+14.0
11.

Taylor, New York [bio]

20,141,000
110
+12.0
12.

Gibbs & Soell, New York [bio]

19,162,200
101
+7.0
13.

Bite Communications, San Francisco*

16,000,000
84
+3.0
14. Padilla Speer Beardsley, Minneapolis [bio] 14,740,080
95
+9.0
15. Access Comms., San Francisco [bio] 14,171,456
64
+9.5
16. WeissComm Partners, San Francisco* 13,031,000
68
+77.2
17. French|West|Vaughan, Raleigh, NC [bio] 12,248,312
85
+27.0
18. RFBinder Partners, New York [bio] 12,220,000
70
+7.3
19. Capstrat, Raleigh, NC [bio] 12,094,000
85
+37.5
20. Peppercom, New York [bio] 11,815,773
69
+41.7
21. 5W Public Relations, New York [bio] 11,581,939
79
+24.3
22.

Zeno Group, New York [bio]

11,494,595
55
-46.4
23. M Booth & Assocs., New York [bio] 11,341,079
57
+19.8
24.

CRT/tanaka, Richmond, VA [bio]

11,322,874
71
+21.4
25.

Lippert/Heilshorn Assocs, New York [bio]

11,184,700
39
+7.8
26. Shift Communications, Brighton, MA* [bio]
10,598,245
94
+43.1
27. Kaplow Comms., New York [bio] 10,350,000
60
+22.0
28.

The Hoffman Agency, San Jose, CA [bio]

10,100,000
109
+35.0
29. Cooney/Waters Group, New York [bio] 10,083,254
38
+9.8
30.

S&S Public Relations, Glenview, IL [bio]

9,919,997
42
even
31. Widmeyer Comms., Wash., DC [bio] 9,280,000
46
even
32. Makovsky & Co., New York [bio] 9,241,000
47
+32.0
33.

KCSA PR Worldwide, New York [bio]

8,995,822
45
+5.2
34.

Hunter PR, New York [bio]

8,987,181
54
+6.9
35.

Healthstar, New York [bio]

8,965,000
40
+35.4
36. Rogers Group, Los Angeles [bio] 8,903,433
52
-13.0
37.

Imre Comms., Towson, MD [bio]

8,722,000
59
+38.0
38. Davies, Santa Barbara, CA [bio] 8,715,230
44
+5.0
39. Coyne PR, Parsippany, NJ [bio] 8,643,189
72
+10.9
40. Levick Strategic Comms., Wash., D.C.* [bio] 8,547,217
37
+28.0
41.

The Horn Group, San Francisco [bio]

8,179,000
49
+4.0
42. Cubitt Jacobs & Prosek, Stratford, CT [bio] 8,105,032
41
+50.1
43.

Stanton Crenshaw Comms., New York [bio]

8,005,660
43
+25.0
44.

McNeelly Pigott & Fox, Nashville, TN [bio]

7,904,858
62
+17.8
45. Bender/Helper Impact, Los Angeles [bio] 7,778,554
59
+6.8
46. Rasky Baerlein, Boston [bio] 7,294,321
32
+10.6
47. Linden Alschuler & Kaplan, New York [bio] 7,251,013
40
+3.0
48.

Jackson Spalding, Atlanta [bio]

7,167,208
63
+36.0
49.

Airfoil PR, Inc., Detroit [bio]

7,126,035
55
+17.0
50. Spectrum Science Comms., Wash., DC [bio] 7,100,134
45
+10.7
51.

Gregory FCA Comms., Ardmore, PA [bio]

6,985,239
46
+10.4
52. Vollmer, Houston [bio] 6,801,277
50
-2.7
53. Lou Hammond & Assocs., New York [bio] 6,595,362
45
+28.0
54.

Jasculca/Terman & Assocs., Chicago [bio]

6,557,628
52
+11.0
55.

Bader Rutter, Brookfield, WI * [bio]

6,506,221
50
+2.0
56. Lewis Public Relations, San Francisco [bio] 6,367,361
52
+34.8
57. PAN Communications, Andover, MA 6,181,800
60
+17.3
58. Davies Murphy Group, Burlington, MA 6,074,556
43
+24.6
59. Development Counsellors Int'l., New York [bio] 6,008,853
40
+8.2
60.

Spark PR, San Francisco [bio]

5,989,640
30
+21.0
61.

Cerrell Assocs., Los Angeles [bio]

5,888,880
34
+3.7
62. Pierpont Comms., Houston* [bio] 5,859,219
38
+29.0
63. Marx Layne & Co., Farmington Hills, MI [bio] 5,639,949
40
-3.7
64.

Hager Sharp, Inc., Wash., DC [bio]

5,451,799
35
+30.0
65. The Jeffrey Group, Miami [bio] 5,426,000
59
+47.0
66. Atomic PR, San Francisco 5,394,013
40
+25.0
67.

Dye, Van Mol & Lawrence, Nashville, TN [bio]

5,217,769
37
+20.3
68. Edward Howard & Co., Cleveland [bio] 5,128,070
34
+3.2
69. Merritt Group, Reston, VA * [bio] 5,073,500
32
+6.9
70. Formula PR, San Diego 4,952,345
63
+46.7
71. Quinn & Co., New York [bio] 4,887,020
37
48.9
72.

Comms. Strategies, Madison, NJ [bio]

4,828,557
15
+9.8
73.

Intermarket [bio]

4,790,012
18
+9.7
74.

Public Communications, Chicago [bio]

4,698,005
41
-5.6
75. Bliss Gouverneur & Assocs., New York [bio] 4,615,000
29
even
76.

William Mills Agency, Atlanta [bio]

4,528,446
34
+7.6
77.

The Edison Group, Atlanta [bio]

4,313,095
20
+48.0
78.

Ron Sachs Comms., Tallahassee, FL [bio]

4,290,441
29
+4.0
79.

New West, Louisville, KY *

4,228,551
26
+31.3
80. M. Silver Assocs., New York [bio] 4,224,132
37
-5.0
81.

L.C. Williams & Assocs., Chicago [bio]

4,206,960
24
+7.6
82. Cushman/Amberg Comms., Chicago [bio] 4,196,562
32
+22.0
83. Shelton Group, Dallas [bio] 4,122,977
43
+9.3
84.

CooperKatz & Co., New York [bio]

4,120,500
26
+32.1
85.

Spring O'Brien & Co., New York [bio]

4,062,168
21
even
86. Page One PR, Palo Alto, CA* 4,006,424
27
+33.9
87. Winning Strategies PR, Newark [bio] 3,999,811
19
+12.4
88. Consensus Planning Group, Los Angeles * [bio] 3,893,876
27
+29.8
89.

Morgan & Myers, Jefferson, WI [bio]

3,831,510
25
+3.2
90.

GYMR, Wash., DC [bio]

3,825,225
14
+2.6
91.

rbb Public Relations, Miami* [bio]

3,812,112
20
+24.3
92. Schneider Assocs., Boston [bio] 3,761,213
21
+28.8
93. Wragg & Casas PR, Miami [bio] 3,743,599
22
+3.9
94. Maloney & Fox, New York [bio] 3,581,050
21
-12.0
95. Kwittken & Co., New York * [bio] 3,390,792
14
+55.1
96. The Standing Partnership, St. Louis, MO [bio] 3,361,163
21
+5.1
97.

MCS, Bedminster, N.J. [bio]

3,324,941
19
even
98. Matter Communications, Boston* 3,300,000
28
+35.0
99.

Sterling Communications, Los Gatos, CA*

3,300,000
23
+7.0
100. Lambert, Edwards & Assocs., Grand Rapids, MI* [bio] 3,146,000
21
+7.4
101.

John Bailey & Assocs., Troy, MI [bio]

3,100,000
27
even
102.

JohnstonWells PR, Denver* [bio]

3,042,000
24
+36.0
103. Launch Squad, San Francisco* [bio] 3,027,574
30
+57.0
104. Xenophon Strategies, D.C.* 3,019,034
15
+29.7
105.

Lane Public Relations, Portland, OR*

2,916,151
24
+20.4
106. Linhart Public Relations, Denver* 2,846,194
18
+34.8
107. Walek & Assocs., New York [bio] 2,727,778
13
+15.4
108.

v-Fluence Interactive PR [bio]

2,724,858
35
+32.0
109. Michael A. Burns & Assocs., Dallas [bio] 2,700,000
20
even
110.

Moore Consulting Group, Tallahassee, FL [bio]

2,670,309
17
-16.0
111. The Vandiver Group, St. Louis, MO [bio] 2,610,401
18
even
112. Borshoff Johnson Matthews, Indianapolis 2,462,136
36
+10.5
113. HLB Communications, Chicago* [bio] 2,441,033
14
+11.4
114. Ypartnership, Orlando, Fla. [bio] 2,410,000
16
+11.1
115. Richard Dukas Comms., New York* [bio] 2,332,185
20
+90.6
116. McGrath Power PR, Santa Clara, CA [bio] 2,309,613
15
+18.2
117.

Trylon Comms., New York [bio]

2,307,756
14
+7.5
118.

Ground Floor Media, Denver* [bio]

2,303,458
11
+37.0
119. Tech Image Ltd., Buffalo Grove, IL [bio] 2,280,795
16
-7.7
120. RL PR & Marketing, Los Angeles* 2,273,602
18
+18.8
121. Perry Comms. Group, Sacramento, CA [bio] 2,226,161
13
+6.1
122. Morris + King Co., New York [bio] 2,222,176
15
+12.0
123. JS2 Comms., Los Angeles [bio] 2,126,000
14
+34.0
124. Boardroom Comms., Plantation, FL [bio] 2,120,000
12
+2.0
125. Speakerbox Comms., McLean, VA* [bio] 2,102,300
14
-2.0
126. Adfero Group, Washington, D.C.* [bio] 2,079,018
16
+26.4
127. Richmond PR, Seattle* [bio] 2,058,502
18
even
128. Tate Austin Hahn, Austin, TX* 2,017,132
17
-2.0
129. The Haystack Group, Atlanta* 2,004,766
12
+246.0
130. JMPR PR, Woodland Hills, CA* 2,000,040
14
+9.3
131. Landau Public Relations, Cleveland* [bio] 1,984,567
27
+4.0
132. Trevelino/Keller Comms., Atlanta [bio] 1,928,304
15
+18.0
133. Peritus Public Relations, Louisville, KY* [bio] 1,922,817
15
+10.4
134. Sawchuk Brown Assocs., Albany* [bio] 1,915,934
19
+6.8
135. LVM Group, New York [bio] 1,879,261
8
+10.4
136. Pierson Grant PR, Ft. Lauderdale, FL [bio] 1,836,797
12
even
137. Turner Public Relations, Denver* [bio] 1,800,000
12
+20.0
138. Idea Hall, Costa Mesa, Calif.* 1,757,652
18
+45.0
139. Jarrard Phillips Cate, Brentwood, TN* 1,738,603
10
+32.9
140. IW Group, West Hollywood, CA* 1,735,000
6
+6.0
141. Roman/Peshoff, Holland, OH* 1,703,492
26
+60.5
142. Hope Beckham, Atlanta [bio] 1,673,354
20
-37.6
143. Cashman & Katz, Glastonbury, CT* [bio] 1,635,000
20
+24.0
144. Rosica Strategic PR, Paramus, NJ [bio] 1,621,320
16
even
145. Zeppos & Assocs., Milwaukee, WI [bio] 1,608,473
14
+3.6
146. The Bohle Company, Los Angeles [bio] 1,574,573
8
-50.0
147. Landis Comms., San Francisco [bio] 1,557,912
11
-5.0
148. Powell Marketing Services, Dallas* 1,547,427
7
+24.0
149. Katcher Vaughn & Bailey, Brentwood, TN 1,527,459
13
-5.7
150. Bob Gold & Assocs., Torrance, CA* 1,483,773
13
new
151. Blaze PR, Los Angeles* [bio] 1,440,750
8
+10.4
152. Solem & Assocs., San Francisco [bio] 1,409,723
8
-5.4
153. Guthrie/Mayes & Assocs., Louisville, KY [bio] 1,393,095
9
+11.5
154. PRx, San Jose [bio] 1,385,009
12
+3.4
155. The Harrell Group, Dallas [bio] 1,271,895
6
+5.3
156. Casey Communications, St. Louis* 1,267,511
7
+6.2
157. The Ledlie Group, Atlanta [bio] 1,246,845
8
-20.8
158. Devine & Powers Group, Philadelphia* [bio] 1,204,575
8
even
159. Dawson + Murray + Teague, Dallas 1,166,421
5
+35.0
160. Maccabee Group, Minneapolis, MN [bio] 1,111,907
6
+7.5
161. Affect Strategies, New York* [bio] 1,006,507
13
+38.9
162. Transmedia, Boca Raton, FL [bio] 1,002,025
10
+2.0
163. SZPR, Carlsbad, CA* [bio] 956,215
8
+31.0
164. Catapult PR-IR, Boulder, CO* [bio] 949,306
6
+2.7
165. Corinth Group, New York* 925,712
7
+89.0
166. Wordhampton PR, East Hampton, NY* [bio] 916,018
9
+20.0
167. Buchanan PR, Ardmore, PA 912,326
7
+11.0
168. Lavoie Group, Salem, MA* [bio] 895,000
5
+33.0
169. The Kotchen Group, W. Hartford, CT [bio] 886,191
7
+14.4
170. Edge Comms., Encino, CA* [bio] 874,841
3
+9.2
171. M&P Food Comms., Chicago * [bio] 855,598
8
-33.0
172. Smith & Harroff, Washington, D.C.* 847,000
14
new
173. Dudell & Assocs., Oakland, CA 706,216
4
even
174. Child's Play Communications, New York* [bio] 680,602
6
+10.9
175. Swanson Comms., D.C. 650,000
2
new
176. Butler Assocs., New York* 637,125
4
+226
177. Koroberi, Chapel Hill, NC* [bio] 608,784
9
+6.0
178. Intermark Group, Birmingham, AL* 584,706
5
+12.0
179. Lee & Associates, Los Angeles [bio] 558,620
2
+8.1
180. Bridge Global Strategies, New York [bio] 526,848
3
+29.8
181. Jones Public Affairs, Washington, D.C.* 470,505
5
new
182. Investor Relations Co., Des Plaines, IL [bio] 386,069
4
+18.0
*new to rankings

New Learning
  • 미국 같이 큰 나라는 물론 전세계를 상대로 PR 비지니스를 하면서 CK 보다 적은 인원에 적은 fee를 버는 곳들이 이렇게 수두룩하다.
  • 품질측면에서도 이들의 대부분을 앞설 수 있다면 참 좋겠다.
Cheers!
크리에이티브 커먼즈 라이센스
Creative Commons License
2008/03/17 18:17 2008/03/17 18:17
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